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Marketing
Automation: Effectively marketing to your existing
customers is key to growing your business. NetSuite contains
complete marketing campaign management tools to automate, track,
and report on your marketing efforts, including: e-mail, keyword marketing, direct
mail or print activity. You can also target campaigns based
on your customers' purchase histories, support cases and more.
Plus, NetSuite helps you optimize your campaigns on the fly
by providing real-time ROI and performance reports on your personalized
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MARKETING AUTOMATION FEATURES: |
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Campaign
Management: With NetSuite, you can track
all online, offline, and direct campaigns. Promotion
codes can be used to apply limited time pricing and
referral offers, or simply to identify a particular
campaign. With NetSuite, you can set up and track multi-tiered
campaigns across various media and offers.
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E-mail
Campaign Management and Tracking: NetSuite's
campaign management tool allows you to create HTML templates
and e-mail groups, which can be based on purchase, support
or payment histories. You can also view responses to campaigns
within each unique customer record.
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NetSuite Keyword Marketing Module: With NetSuite Keyword Marketing Module you can make your keyword marketing much more profitable. NetSuite provides complete tracking and management for search engine marketing campaigns. The NetSuite Keyword Marketing Module includes a search engine keyword campaign creation wizard, keyword campaign management capabilities and a bevy of pre-built reports designed to make your search engine purchases more effective and efficient, whether on Google AdWords, Yahoo! Sponsored Search or other major search engines.
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Search Engine Optimization: Improve your search engine rankings. NetSuite uses cutting edge technology to optimize how your site is indexed by search engines. NetSuite websites allow you to easily customize search engine information for your websites, such as submitting separate Meta Tags and Page Titles for each of your items.
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Advanced
Customer Segmentation: Target Group Creation
Tools enables users to mine customer purchase, case, opportunity
and transaction histories to create target groups, which
can then be used to run up-sell and cross-sell campaigns.
The Advanced Expression Builder allows for creating complex
criteria using search expressions of And, Or, and Not
across any combination of fields.
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Real-time
ROI and Performance Management: NetSuite
tracks the launch of the campaign through to the sale.
And since it also handles order processing and payment,
the application provides ROI reports based on total purchases.
In addition, performance reports reveal such key metrics
as "click-throughs" and "unsubscribes,"
while also supporting saved searches that show new leads
by source, region, or sales representative.
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Marketing
Encyclopedia: With NetSuite, you can post
all your sales tools and campaign information to an Intranet.
Sales teams and partners can then use this resource to
access information anytime and anywhere.
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- Campaign Tracking By Item
- Default Promotion Codes
- Lead Conversion Reports
- Real-time Marketing Dashboard
- Online Lead Forms
- Centralized Campaign Calendar
- Customer Reference Program Tracking
- Dynamic Content
- Joint Marketing
- Campaign Calendar
- Auto-response Capability
- Robust Segmentation & Grouping
- Saved Groups by Case, Transaction, Opportunity
- Marketing Templates
- Opt-in Preference Management
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